Keith Ellis - From traditional to technology in the real estate sector

Keith Ellis - From traditional to technology in the real estate sector

Keith Ellis - Although the real estate sector has been characterized by having a traditional base, today technologies have become essential in this sector.

Companies that want to innovate and use these new tools are constantly being born.

New technologies are representing a real revolution in all areas, including the real estate sector, do not stay behind and take note.

Real estate agents are undergoing a series of important changes, thanks above all to the modern technology that is making its way.

 With the aforementioned advances, enormous advances are being made:

- Improve construction and reform processes.

- Endow the buildings with the latest technology.

- Open an alternative real estate market to traditional buying and selling.

Now, you may be wondering how do new technologies help the real estate sector?

All the technological development that is being implemented in the sector is causing a real transformation, using the tools that we will explain below. This change is affecting real estate portals, customers and social networks.

Artificial intelligence as a technological key in the real estate sector

Artificial intelligence is one of the technologies that is most modernizing the sector. Mainly it does it in three directions:

· Customer Support. Thanks to the learned system, which is like an automatic system, when clients contact the real estate agent they will be able to ask basic initial questions. In this way, it will be possible to know what type of properties they are looking for, or what agent is specialized to attend them, among other data.

· Property valuation. With the information of the most requested houses or those that have sold the most in the last period, a lot of information can be extracted. Artificial intelligence can interpret the data automatically to determine the sales possibilities and the optimal price.

· Home visits. With an analysis and a detailed study of customer preferences, it will be possible to determine if there are real purchase options or not. As a result, a considerable waste of time is avoided. Virtual reality and 360º photography are also being used to rule out customers who are not very sure.

Keith Ellis - Do you know the Proptech or real estate technology?

The proptech concept defines technological initiatives that add value to the real estate sector.

In them you can find different types:

* Crowdfunding

* Real estate portals

* Big Data

* Virtual reality

* Home automation

* Internet of Things (IoT)

* Management software

* Augmented reality

Keith Ellis - Do you know what the PropTech map is?

The PropTech map brings together the main PropTech startups in Spain, distributed by the different verticals according to their activity. Allowing real estate transactions to be carried out more efficiently.

The new startups that become part of this map are distributed as follows: 2 companies join the home automation / IoT vertical , 2 to the real estate management vertical, one to marketplaces  and one to peer-to-peer sales

Technology that stands out the most in the real estate sector

The technology that stands out the most is virtual reality, facilitating the sale, purchase or rental of homes. The user can benefit from visiting the house they want without moving.

There are already companies that allow you to use Virtual Reality to be able to show your home thanks to proptech.

Visit to unreal buildings

You will get to know the projects that have not yet been built in real time. As well as seeing the interior of floors that do not yet exist.

This will give you a more realistic and detailed view of what you expect and want.

Thanks to the world of video games, macro-production technology has been used to make virtual visits in real time that allows buyers to walk around the home they want to buy.

And not only that, but the user can configure it to their liking.

Keith Ellis -The benefit of technology in the real estate sector.

Homes that are virtualized are sold or rented in less than a month.

In addition, the guarantee of being able to experience the feeling of visiting an apartment being kilometers away gives security to the people who visit it.

The decoration and reforms together with the technology, add value to the properties and the end result will be a quick sale.